Traffic, leads, and sales for $0?
An untapped source of traffic, leads and sales for many companies is free tools.
SaaS of the world: don’t ignore free tools.
— Flavio Amiel - SEO for growing Startups (@fba) May 18, 2024
They can literally be your oxygen until your content SEO kicks in. pic.twitter.com/Y1RnNuGwlb
Instead of trying to market white papers or other info products, what if you made a tool for your audience?
You could easily promote it in groups & communities, which would also cause it to rank in Google quickly.
The links due to it being shared around and reposted will build authority for your domain, boosting any SEO efforts.
Instead of perpetually spending money on ads, you can spend a fixed amount to perpetually get leads, as useful tools are bookmarked and shared around by word of mouth naturally.
Want help brainstorming some ideas? Schedule a free call here!
P.S. Check out this video clip where the Co-Founder of Hubspot, now a $30B SaaS, talks about using this technique.
His recommendation is to make a tool that agitates the problem of your customer.